Normally, when I talk to a client about their identity, I like to get some feedback about what they want to say about themselves. All I know is that when I was working on the identity of this server, I wanted to communicate the idea of high traffic. So the first thought that came to mind was traffic as in cars and I decided to use a tire texture. I set up my car to run over a piece of 18 x 24 paper and get the texture. The first try gave me too much of the pavers and not enough of the tire. So the second tryI flipped the paper over and set it up in the street. I put down a piece of rebar to hold d9own the paper as it was windy. The texture was successful and I scanned it.